Rethinking the Choice Process
Funded by the Independent Research Fund Denmark Sapere Aude program
Collaboration with Peter Todd (Indiana University), Ray Dolan & Hrvoje Stojic (UCL)
Duration 2019 – 2023

The project will combine theories from vision science and decision making, to develop a model of visual attention when consumers shop in stores or online. The project will also explore how merely looking more or less at a product can change our preference for that product. The resulting theory will be able to explain which products consumers look at and which ones they ignore and use this to better predict consumer choices. (link to the fund)

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The role of the locus coeruleus-norepinephrine system in learning and decision making
Funded by Lundbeck Fonden
Collaboration with Ray Dolan & Hrvoje Stojic (UCL), Eran Eldar (Hebrew University)
Duration 2018 – 2020

This project aims to advance our understanding of the locus coeruleus-norepinephrine (LC-NE) system and neural gain by (i) developing new and inexpensive methods for indexing LC-NE activity in learning and decision making tasks using pupil size (pupillometry) and eye movements, (ii) cross-validate the new method with magnetoencephalography (MEG) signatures of neural gain, and (iii) using these methods to investigate the role of the LC-NE system in balancing the exploration and exploitation in reinforcement learning.

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